Case Studies

Selected work.

Eight case studies on building Customer Success that scales — the systems, frameworks, and leadership rhythms behind durable revenue. Long-form artifacts available on request.

CS Scalability · Medality110%+ NRR

Scaling CS without breaking it

Built the playbooks, segmentation, and lifecycle infrastructure that let CS support 200× revenue expansion at Medality — while sustaining 110%+ NRR and 92% retention.

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Leadership Framework30·60·90

The CS leader's first 90 days

A 30-60-90 framework for new CS leaders: build trust, diagnose the operating gaps, prioritize the work that compounds. The way I land — at Medality, Navina, and inside any new CS org.

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CS Onboarding Systems+35% adoption

Onboarding built around moments that matter

Applied behavioral science — the peak-end rule — to redesign onboarding around three moments: welcome, first milestone, first success. Adopted as benchmark post-acquisition.

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CS Health & Forecast Infrastructure5% variance

Forecasting leadership can actually trust

AI-driven health scoring + renewal cadence that eliminated 'surprise churn' and enabled proactive save-and-expand motions.

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CS Health Dashboard · Portfolio BuildLive demo

Pulse — the CS command center, built end-to-end

A live dashboard that encodes how I think about CS operations: multi-factor health scoring, renewal forecasting, an insight engine, and two views (leadership + CSM) over one dataset.

CS Ops Build · Seed → Series A≥80% FTR

Stabilize now, scale fast

Installed unified intake, tiered BPO/internal ownership, and SLA + first-touch-resolution discipline at a Seed-stage healthtech platform — turning provider support from fire-fighting into infrastructure.

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Member Experience Turnaround+10 NPS

A 90-day playbook for turning around a low-performing team

NPS 82 → 69, churn up 10%, ~10 reps serving 30,000 members. Phased diagnose → implement → optimize plan targeting a +10 NPS rebound and sub-2-minute response, without papering over root causes.

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Measurement Model · Cross-Portfolio4 axes

How I measure scalable CS

A four-axis scorecard — sentiment, efficiency, consistency, team health — that forces trade-offs to be visible and makes capacity gains attributable to the right cause.

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